The Happy-Meal Effect: Can Less Food (Plus Prize) Motivate Better Choices?
It’s becoming clearer that unlocking the complexities of human behavior, especially food motivation, can impact good and poor health. In a profound paradox, who would ever have thought the McDonald’s Happy Meal model could be so instructive? Researchers led by Martin Reimann, PhD, of the University of Arizona’s Eller College of Management, set out to […]
Should You Eat and Drink During Exercise?
David Nieman ran his first marathon in the 1970s, when dreadlocks rivaled ponytails and granola hadn’t given way to Gatorade. “The fact that during exercise you’re supposed to drink sugar water and that helps you – at first we just scoffed and said, ‘That doesn’t sound right,’” says Nieman, a professor at Appalachian State University […]
7 Keys to Weight Loss Adherence
Despite the vast amount of money Americans spend trying to lose weight each year, permanent weight loss remains elusive for many people. Do you want to lose weight? The good news is you can use the following seven strategies to support your weight loss and contribute to long-term adherence to a particular diet. These suggestions […]